Why Are Cats Overlooked in the Pet Industry?
And What We Can Do About It Together
Despite being one of the most popular pets in the world, cats continue to be overlooked in the pet industry. From limited treat options to outdated nutritional standards, our feline companions are not getting the attention or quality they deserve.
At BellePepper Cats, we believe it is time to change that.
Here is what every pet parent should know, and why this matters for both cats and dogs.
1. Cats Are Often Labeled “Low Maintenance”
But That Couldn’t Be Further from the Truth
The industry has long marketed cats as independent pets who require little effort. That assumption is misleading. Cats are emotional, deeply bonded to their humans, and highly sensitive to their environment and nutrition.
Yet in most stores and even online, you will find:
- More variety in dog treats and chews
- More innovation in dog nutrition
- More research and funding focused on dogs
Cats deserve better than being treated like an afterthought.
2. Nutrition for Cats Often Falls Short
Most cat treats on the market are made for shelf life and convenience, not health. They are filled with fillers, preservatives, and low-quality ingredients that do not reflect a cat's natural needs.
Cats are obligate carnivores. Their bodies are built to digest and thrive on high-quality animal protein. They need real, nutrient-rich ingredients, not carbohydrates or artificial flavors.
That is why our treats are:
- Made with just one ingredient, no fillers or preservatives
- Freeze-dried to preserve nutrients naturally
- Traceably sourced and USA-made using prime cuts of meat
- Suitable for both cats and dogs
We love dogs too, and we believe they also benefit from clean, simple, biologically appropriate treats. But cats have been left behind for too long, and we are here to help change that.
3. Cat Parents Are Pushing the Industry Forward
Today’s cat parents are more informed, intentional, and invested than ever. They are reading labels, learning about ingredients, and choosing brands that align with their values.
This shift is powerful. It shows that cat parents are not just caretakers. They are advocates. They are educators. They are part of a growing movement that refuses to settle for less.
We see you. We are you.
You Are Not Alone
We created BellePepper Cats because we were tired of seeing cats ignored in the industry. We knew our pets deserved more, and we believed others felt the same.
We are here to support you with treats that are:
- Thoughtfully crafted
- Transparently sourced
- Made with pride in small batches
- Backed by a mission that centers pet wellness and parent empowerment
Whether you live with cats, dogs, or both, you deserve better options. So do they.